Notes on digital people.
What we learn building creators that stay the same person — published as we learn it.
June 4, 2026 · 7 min
How We Built Maya: Training a Consistent AI Character
Maya went from 'a pretty girl the generator invented each time' to a locked identity that survives golden hour. The build log, including the failures.
June 4, 2026 · 5 min
Why Most AI Models Change Faces Between Generations
It isn't a bug in your prompts. General-purpose generators sample a new person every render — here's the mechanics of face drift and what actually fixes it.
June 4, 2026 · 6 min
How To Create an AI Influencer That Looks Consistent
The practical playbook: reference photos that train true, scenes that stress-test identity, and the feedback loop that keeps your creator on-model.